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Reports & guides

A whole new ballgame: Gaming app marketing in iOS 14+ and SKAN

To help Gaming apps understand how to navigate in the new iOS 14 reality, we held in-depth interviews with three leading experts from top studios.

Reports & guides

Consent, budget, and implementation trends broken down by category and country covering the most important metrics for app marketers.

Reports & guides

Apple App Clips are a significant milestone for the app industry, so we created a tutorial to help you create your first App Clip.

Reports & guides

Gain a competitive advantage for your business with this complete app monetization guide that will help you navigate through the iOS 14 terrain.

Reports & guides

AppsFlyer partnered with the Mobile Marketing Association to survey marketers about the business implication of these privacy related updates.

Reports & guides

The first complete index of the post-ATT era shows just how disruptive Apple’s privacy changes have been on the mobile media business

Reports & guides

Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.

Reports & guides

Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.

Reports & guides

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Reports & guides

Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.