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Reports & guides

The state of eCommerce app marketing

Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.

Reports & guides

Read the first data report on creative ads. Find out about AI-driven performance analysis and hear from leading experts at TikTok and SciPlay.

Reports & guides

Reports & guides

Are you looking to capitalize on the subscription economy? Get this report to gain real insight into marketing subscription apps in 2023 and beyond.

Reports & guides

Economic downturn? Tight budget? Privacy? Read our 2023 eCommerce app marketing report so you can get ready for an eventful holiday season.

Reports & guides

This report offers app marketers an in-depth look at the key trends that shaped 2022 and the best practices on how to navigate a tumultuous 2023.

Reports & guides

Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.

Reports & guides

Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.

Reports & guides

Take an in-depth look at the key eCommerce app marketing trends in Turkey. Read about the changes that had a significant effect on mobile apps.

Reports & guides

This report offers an in-depth look at the key trends that shaped 2021: Installs, remarketing conversions, paying users share, IAP revenue and more.