Reports & guides
The definitive guide to marketing attribution: giving credit where credit’s due
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.
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52 results for "Attribution"
Reports & guides
Video is on the rise: View-through attribution insights for Southeast Asia
Read about the rise of video in Southeast Asia and how to leverage VTA for marketing campaigns in this AppsFlyer & TikTok for Business report.
Reports & guides
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Reports & guides
Game on! Mobile attribution and marketing analytics for Gaming
Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.
Reports & guides
Connecting the dots with people-based attribution
In-depth look at a critical concept of marketing exploring the evolution of people-based attribution and why a mobile 1st strategy is key.
Reports & guides
The definitive guide to mobile attribution analytics for Travel apps
With more users booking flights and securing hotel deals in-app, marketers must keep up with this high demand. Here's all you need to know.
Reports & guides
Mobile attribution and marketing analytics for Entertainment and Media apps
To help you navigate the risks and rewards of your entertainment or media apps' potential, we've put together a comprehensive guide. Take a look!
Reports & guides
Mobile attribution and marketing analytics for Food & Drink apps
Find out how to maximize your food & drink app’s potential in this guide covering vertical-specific areas of measurement for app marketers.
Reports & guides
Mobile attribution and marketing analytics for Health & Fitness apps
Find out which in-app events to configure to meet health and fitness goals, what are the right segments to set up in UA campaigns, and more.
Reports & guides
Getting started with mobile attribution in the age of privacy: The complete guide
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution
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