Measurement & analytics - 8 min read Cross-channel marketing in 2024: Perfecting the channel mix formula
Measurement & analytics - 10 min read The creative testing blueprint: Strategies for high-impact ad campaigns
Trends & insights - 6 min read Driving loyalty and lifetime value (LTV) in challenging economic conditions
Measurement & analytics - 7 min read Why media mix models are the answer to unlocking measurement in a privacy-centric world
Tips & strategy - 9 min read Bring joy to your CFO: practical ways to shorten campaign payback periods
Tips & strategy - 7 min read Show me the money! Why marketers should focus on payback periods and cash flow in 2023
Tips & strategy - 13 min read 21 app marketing strategies to charge up user acquisition and retention
Measurement & analytics - 5 min read Simplifying SKAN 4.0: 5 features that will help you master the changes
Tips & strategy - 13 min read How to improve your app ratings and reviews to 89% conversions organically
Measurement & analytics - 8 min read How to break your addiction to user level data - From user level centric to aggregate
Measurement & analytics - 6 min read Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Measurement & analytics - 6 min read The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Measurement & analytics - 5 min read Reach matters: An introduction to reach-based incrementality measurement
Tips & strategy - 11 min read Boarding the mobile bullet train - How to forge an invincible mobile-first strategy
Trends & insights - 7 min read SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
Measurement & analytics - 18 min read Welcome to the metrics - Everything you need to know about app marketing metrics
Measurement & analytics - 5 min read Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates
Mobile marketing - 9 min read 7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level
Measurement & analytics - 9 min read The organic uplift in-app marketing: Separating fact from fiction