Mobile marketing

Explore our collection of original content on mobile marketing covering industry trends, expert insights, and practical tips

WWDC24 and AdAttributionKit: Keep calm and SKAN on - Featured Image

3 min read

WWDC24 and AdAttributionKit: Keep calm and SKAN on

Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.

6 min read
How to win in Vegas: AppsFlyer’s 2024 MAU recap
5 min read
7 Reasons mobile OEMs should be part of every marketer's growth strategy
8 min read
How to get your first 10,000 mobile app installs
8 min read
Discipline before cuts: how to approach rough times methodically
6 min read
As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration

WWDC 2023 - featured

5 min read

Inside WWDC 2023: All the must-know details

7 min read

Why a new game classification in the app stores is in order

Guide

App marketing guide: Cracking the code to success

Read now

Protected Audience API - OG

9 min read

What is the Protected Audience API and does it change remarketing?

App personalization - featured

10 min read

Why app personalization is crucial for mobile app marketing and how to get it right

App remarketing recession strategy - featured

10 min read

How to get more for less: Nailing app remarketing during times of a recession

app marketing importance selling points - featured

7 min read

FOMO-inducing facts that should sway your CMO to go all in on app marketing

9 min read

It’s not you, it’s your MMP: How to know it’s time to switch

In-app feedback - featured

6 min read

In-app feedback: Everything you need to know

título de um app - destaque

8 min read

Why you should care about your app title in 2023

61.3% of enterprises are strongly mobile-first. This article is for the other 39% - featured

6 min read

61.3% of enterprises are strongly mobile-first. This article is for the other 39%

GAID 운영 중단과 프라이버시 샌드박스 솔루샨

4 min read

AppsFlyer's iOS expert weighs in on Google’s Privacy Sandbox

Mobile-first design featured - OG

5 min read

The mobile-first design essentials for 2022

SKAdNetwork feature requests: Organic (unattributed) data - OG

3 min read

SKAdNetwork feature requests: Organic (unattributed) data

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

Hyper casual games: OG

15 min read

How lightweight hyper casual games became the heavyweights of mobile gaming

14 min read

Follow the money: the power of in-game mobile advertising

7 táticas para impulsionar a descoberta do seu app - quadrado

9 min read

7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level

level up ua the one where they talk creative tile

46 Min listen

The one where they talk creative

level up ua the one about dsps og

30 Min listen

The one about DSPs

A anatomia de um anúncio mobile - quadrado

8 min read

The anatomy of a mobile ad: Formats, copy, and colors

skadnetwork postbacks update - OG

2 min read

SKAdNetwork postbacks: A welcome update for advertisers

level up ua intro tile

70 Min listen

In the sandbox with: Introduction

A era do retorno sobre a experiência - quadrado

5 min read

The age of return on experience

UA in Nigeria 1200x630

6 min read

How Nigerian companies can grow on mobile

amazon sports broadcasting advertising - OG

51 Min listen

John Kosner thinks Amazon may hold the future of sports broadcasting and advertising

Universal links vs app links OG

6 min read

Making sense of Universal Links and App Links

opmg digital id wars - tile

40 Min listen

Why global ad agencies still want their say in the digital ID wars

harrys experiential marketing opportunity - OG

27 Min listen

Harry's Cohen believes brands have a chance to reinvent experiential marketing this summer

triller future mobile marketing - OG

35 Min listen

Triller’s Bonin Bough wants every CMO to be obsessed with getting your mobile number

Smart Banners e a jornada do cliente - quadrado

6 min read

Smart Banners: What your web-to-app customer journey is missing

youtube ad retargeting ecommerce - Tile

39 Min listen

YouTube wants ads to get really personal despite all the big changes in ad targeting

news industry misinformation crisis - Tile

42 Min listen

The news industry is battling misinformation amid ongoing business model uncertainty

disney programmatic advertising - Tile

42 Min listen

Disney's EVP of Brand Solutions, on how Disney fell in love with programmatic advertising

pinterest aspires inspiration action - Tile

39 Min listen

Pinterest aspires to be the "connective tissue between inspiration and action"

Motivos para usar a web-to-app - quadrado

6 min read

5 reasons web-to-app should be on your radar

mr jones ad holding companies - Tile

41 Min listen

David Jones says ad holding companies are falsely excusing their recent drops in valuation

Machine learning no marketing digital - quadrado

13 min read

Machine learning in a digital age: The future is now

fintech africa mobile app downloads - OG

8 min read

Navigating FinTech in Africa: Driving app downloads in the age of social media

O efeito do iOS 14 e da COVID na ascensão da web - quadrado

5 min read

iOS, the winds of 2020, and the growing significance of the web

adweek digital advertising ecosystem - Tile

36 Min listen

How Apple & Google are attempting to shape the future of digital advertising

sparrow advisers marketers users privacy - Tile

50 Min listen

Advertising disrupted: What user privacy means for marketers

girl stem stars technology

24 Min listen

Kiwoba Allaire is pushing Silicon Valley to move past traditional hires

crypt tv horror mobile

38 Min listen

Crypt TV wants to build Marvel for horror fans by scaring people on their mobile phones

mcsaatchi data advertising targeting

40 Min listen

M&C Saatchi says brands must adapt to the lack of precision in the new ad targeting reality

her marketing black lgbtq community

33 Min listen

HER's Shana Sumers wants brand support for black & LGTBQ communities year round

visa madison avenue privacy diversity

35 Min listen

Visa's Matt Story on how to reach millennials weary of sharing data and early career lessons

Valores de conversão na SKAdNetwork iOS 14 - quadrado

8 min read

Who should own the conversion value in SKAdNetwork?

merkle privacy centric ecosystem

34 Min listen

Why it's becoming tougher for brands to market using consumer data in the privacy shift

ユーザープライバシー ios 14 idfa - スクエア

CEO blog spot - 4 min read

Does user privacy have to come at the expense of an incredible user experience?

twitch user engagement live streaming

46 Min listen

Twitch: Brands are still wrapping their heads around the engagement power of live streaming

アプリストア経済未来 - スクエア

CEO blog spot - 3 min read

The future of the app store economy, in a privacy-centric world

appsflyer g2 mobile attribution - OG

3 min read

G2's spring 2020 report solidifies AppsFlyer position as the mobile attribution leader

Gráficos de persona: privacidade e responsabilidade - quadrado

5 min read

On persona graphs, privacy, and responsibility

step back all in - OG

2 min read

What taking a step back taught me about going 'all in'

ios 13 universal link behavior - OG

2 min read

Heads up: Erratic Universal Links behavior identified on iOS 13

hyper casual gaming ad monetization - OG

3 min read

How hyper-casual apps are changing the way games monetize

views clicks - OG

3 min read

Why it's time for standardized metrics on views and clicks

privacy by design - OG

5 min read

How AppsFlyer is building a future that's private by design

ファーストタイムアトリビューションプラットフォーム - スクエア

CEO blog spot - 6 min read

How to choose the right attribution platform the first time around

influencer marketing apps - OG

6 min read

Open to influence? The pros and cons of influencer marketing for apps

appsflyer spearheads mobile attribution economy - OG

3 min read

AppsFlyer still spearheading the mobile attribution economy, say 5 independent sources

universal links uri schemes - OG

4 min read

How Universal Links, URI schemes and tech stacks apply to deep linking

media partners app marketering - OG

8 min read

How many media partners do app marketers actually use?

rewarded advertising good bad ugly - OG

5 min read

Rewarded advertising: The good, the bad, and the ugly

facebook app installs attribution - OG

5 min read

Can deep linking accurately attribute Facebook app installs?

spark parquet s3 - OG

9 min read

The bleeding edge: Spark, Parquet, and S3

solving authentication authorization - OG

6 min read

How we solved authentication and authorization

CEO Blog Série: Autorité d’attribution

CEO blog spot - 5 min read

What does it really mean to be an attribution authority?

Explore more categories

Measurement & analytics

Trends & insights

Tips & strategy

Ready to start making good choices?