Product news | AppsFlyer

Advanced Aggregated Reports

Vera Kopylova — Mon, 17 Jun 2024 07:21:50 +0000

With the click of a button, Advanced Aggregated Reports via Data Locker will allow you to access data freshness every 4 hours, with longer post-Install analysis for the most comprehensive aggregated data that is granular and customizable. This is an essential solution for AppsFlyer customers needing high-volume, privacy-preserving data for their internal BI.

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Shareable views in Creative Optimization

Vera Kopylova — Sun, 09 Jun 2024 07:24:08 +0000

Share your saved dashboard views to keep the team informed and aligned on the updated performance of creatives. The shared views are dynamic and reflect the business KPIs and the status of marketing efforts in real-time with all stakeholders.

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Cost import: new capabilities, new name

Vera Kopylova — Sun, 02 Jun 2024 11:48:22 +0000

With Cost Import, formerly known as “Ad Spend Ingestion”, ROI360 users now have the ability not only to import cost data but also to correct data from API connections as necessary. In addition, it is now possible to associate cost to agencies using the new agency field. These new capabilities join the existing features that include importing cost data via the AppsFlyer platform or sending it by email, with the aim of getting 100% coverage for marketing cost data in AppsFlyer for optimal ROAS optimizations. Cost Import can be utilized by advertisers and ad networks, and it is available to both ROI360 standard and advanced users.

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User management API

Vera Kopylova — Sun, 02 Jun 2024 07:27:21 +0000

Account admins can now efficiently execute various bulk actions through a dedicated API. This includes adding and deleting users, as well as retrieving user permission details. The API supports the main user management features found in the UI and includes the same error verifications.

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Day 0 and Day 3 cohort metrics

Vera Kopylova — Tue, 21 May 2024 08:38:14 +0000

Adding D0 and D3 cohort metrics to Creative Optimization, which include unique users, retention, ROAS, and revenue. This provides more granular cohort metrics for the first week after conversion, which can be an early indication of the performance of the creatives and helps in deciding on the next steps.

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Login to multiple accounts

Vera Kopylova — Mon, 20 May 2024 08:33:57 +0000

This new feature allows you to log in to multiple AppsFlyer accounts using the same email address. With this solution, you no longer need to maintain multiple email domains or feel disconnected between their accounts. This update is a significant step towards better user management and data privacy enhancments.

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AppsFlyer Brands Directory for the Data Collaboration Platform

Vera Kopylova — Mon, 06 May 2024 06:49:29 +0000

A unique opportunity for both retail media networks and brands to grow. AppsFlyer customers can opt-in to get priority introductions to commerce media networks., to seize the growth potential of this channel. Simply navigate to the HQ homepage or Active Integrations page to opt-in.

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Roku OneView unrestricted user-level attribution data via raw data reports

Vera Kopylova — Wed, 01 May 2024 06:46:15 +0000

Clients who invest in CTV-to-mobile campaigns with Roku OneView can enjoy unrestricted raw data visibility within: Pull API; Raw data export page; Push API; Data Locker; in-app event postbacks; and GCD. This allows to delve deeper into campaign analytics for adjustments, optimizations, and improvements.

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Local timezone for new platforms on Overview dashboard

Vera Kopylova — Tue, 30 Apr 2024 06:28:30 +0000

Starting April 20, the data for new platforms (CTV, Consoles, etc.) is displayed on Overview dashboard in your local timezone as defined on the app setting. This is another step towards a more flexible and customizable dashboard, that allows you to measure marketing performance with higher accuracy and efficiency.

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SSOT: Day 7 in-app event metrics

Vera Kopylova — Wed, 24 Apr 2024 15:57:10 +0000

Single Source of Truth users can now optimize their iOS campaigns with modeled day 7 in-app event metrics. Marketers traditionally fine-tune their campaigns with the day 7 eCPA metric, previously measured primarily via the initial SKAN 4.0 postback. With AppsFlyer latest enhancement, however, we’ve expanded measurement capabilities to include modeled day 7 in-app event metrics, providing a comprehensive approach to campaign optimization.

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